Apple has confirmed the date for its annual iPhone-centric event, which is being called "It's Glowtime" this year, where the company is set to unveil a lineup of brand new devices that fans have been waiting for with bated breath.

The phone-making giant announced Monday that the much-awaited event will take place on September 9 at the Apple Park campus in Cupertino, California. The event is scheduled to kick off at 10am Pacific Standard Time.

At this year's event, Apple is set to unveil the iPhone 16 lineup, new Apple Watch models, and the AirPods 4. Additionally, the tech company is expected to reveal the official launch dates for iOS 18, macOS Sequoia, and other software updates, according to MacRumors.

All four of the new iPhones are expected to sport the customisable Action Button and a new Capture Button tailored for taking photos, equipped with built-in gestures, such as a swipe for zooming in and out or a soft press for autofocus.

The Capture Button will be on the right side of the devices below the power button.

Apple is also adding an A18 chip to all models, enabling the entire ‌iPhone 16‌ lineup to support Apple Intelligence features that are coming in ‌iOS 18‌.

While no other major new features are expected for the standard ‌iPhone 16‌ models, the Pro lineup will get an increase in display size, going from 6.1 and 6.7 inches to 6.3 and 6.9 inches, respectively, for the Pro and Pro Max.

Both models will also include the 5x Telephoto zoom option that was exclusive to the Pro Max last year.

The fall event will be streamed live on Apple's website, on YouTube, and through the Apple TV app.